My Teaching Philosophy

I am currently teaching in two of our graduate programs at Annenberg: the Communication Management (CMGT) Master’s program and in the Communication Ph.D. program.

I try to strike a balance between theory, research, and applications in my courses. I view my role in the classroom as a facilitator rather than an information disseminator, and believe that students can learn more by engaging with one another – generating ideas, sharing knowledge, and offering different perspectives. Class discussions, group activities, and experiential learning are a part of every class.

My Courses

CMGT 541 (Integrated Communication Systems)

This introductory course is about integrated marketing communication and is a core course for the marketing communication track in our CMGT master’s program.  It provides an overview of marketing communication principles and strategies. The course is organized around steps involved in creating an effective integrated marketing communications plan: situation analysis, consumer research (qualitative, quantitative, observation), brand/product positioning, campaign objectives, creative strategy, media and promotion strategy, and campaign evaluation. There is a strong emphasis on new media and the latest trends throughout the course.

Check out our class blog for current and former students: http://buytheway.uscannenberg.org/

Download the most recent course syllabus: http://db.tt/ggLLaWD

CMGT 536 (Leadership and Team Communication)

This course focuses on two topics: 1) sources of team ineffectiveness and possible solutions; 2) general principles and processes of effective leadership through the study of theory, research, and applications across a wide variety of situations.

This course is experiential, and involves a lot of in-class team work. The class is divided into 5-person teams in the second week, and students remain in those teams for the rest of the semester. Each week, I give teams an assignment that requires discussing, evaluating and applying concepts from that week’s readings. Teams preselect one member to serve as the leader for each assignment and the leaders are evaluated by their team at the end of the session.

Download the most recent course syllabus:  http://db.tt/IUp4iyI

Comm 524 (Small Group Process)

The main objective of this PhD seminar is to provide an overview of contemporary theory and research about small groups. We examined a range of small group phenomena from multiple theoretical perspectives that transcend disciplinary boundaries and include: identity, creativity, shared cognition & transactive memory, decision making, emotion, motivation, socialization and online groups. We also explore the degree to which theory and research on small groups scale up to large groups supported by collaboration technologies. I have integrated a group collaboration component into the course as science and scholarship is increasingly done in teams rather than by individuals.

Download the most recent course syllabus: http://db.tt/5GCT9KT